Have you heard of the €1.5m handbag? Yes, you heard me right. A €1.5m handbag. Made by Hermès, the bag’s intertwining chains are covered in 11,000 diamonds. It is not created with a specific customer or market in mind. It’s not even a marketing gimmick.
According to Vanessa Friedman in her blog yesterday,
Hermès had made the bags, it seems, because the design idea was very Hermès and because they wanted to see if they could (it took two years to develop and they can only make three versions of each).
Another fashion writer, Dana Thomas, in her book Deluxe: How Luxury Lost Its Lustre, described an Hermès bag as the antithesis of an “It” bag,
Most of the designs have been around for almost a century and are coveted not because they are in fashion but because they never go out of fashion… To see how an Hermès bag is made is to understand what luxury once was and what it is no longer.
In fact, you can catch a glimpse of the Hermès craftsmen at work. They have been brilliantly captured on film in a series of short portraits – titled Hearts and Crafts – showing us what they do is not just a job. It is a calling, a vocation for life. And you can’t put a price tag on that.