Age of Reason

Photographed by Capture Factory.

Age of Reason‘s scarves are humorous and just slightly off kilter. Two things caught my attention: bondage and punk. Russian dolls are given a bondage twist and dogs are given mohawks – design staples of the spring/summer 2012 collection. Its designer, Ali Mapletoft, explains, “We used to have Great Danes. Pugs and Bulldogs have a comic aspect to their faces.”

Ali sources everything from the UK and is inspired by books, film and music. In an interview she gave to another magazine, this quote stood out.

I avoid television, magazines and other peoples fashion design as a source of inspiration. If designers are too introspective fashion will eat itself and become too homogenised. In the UK we have an immense fashion heritage and we can’t let the side down.

Sharply observed indeed.

Ali’s childhood was a mixture of idyllic and hair raising. “Chasing fairies in the garden one day, being held at searched gunpoint the next,” describes Ali. “You acquire a sense of humour about it all.” Watching her parents work as potters in Lesotho, she never had any doubts about doing something creative herself. “Seeing your own intentions translated into material things is very rewarding.”

While perusing Ali’s scarves, do drop by her blog too, featuring lots of exciting ways to wear your scarf.

JOURNAL readers, use the checkout code NEWSPRING12 to enjoy 20% off until 25 March 2012

Photographed by Capture Factory.

Photographed by Capture Factory.


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