A short chat with Eudon Choi

I caught up with one of JOURNAL’s favourite fashion designers, Eudon Choi, after his Autumn/Winter 2012 show. So lovely is he that, despite his relentless schedule preparing for Paris straight after London, he still found time for a chat.

How are you feeling now that the show’s over?
It was a really exciting moment as it was our London Fashion Week on-schedule debut show. It went down really well and we’re so pleased that we got great reviews. Also, it was really exciting working with Jules Wright, the director of Wapping Project, who staged my show.

You taking any time out to relax now that it’s over?
We are still quite busy with all the preparation for Paris Fashion Week so it is not over yet. We’re still at the studio and we are making more pieces.

Did you get any sleep before the show? And how many cups of coffee did you drink?
Gosh, I need the sleep. I never stay up late even though it’s before show day. One cuppa in the morning is enough for me.

Was staging this show any different to the last few?
Jules is so incredible and the shows she put on at Wapping Project never fail to impress me. Portico Room at Somerset house is very beautiful yet quite intimidating, and we wanted to create the mood by projecting video. Billie Cowie composed the show music and he used the original Captain Scott’s speech within the music and the sound of ice cracking. Jules was brilliant directing each model – how they should position themselves on the chair and play the character. It did resemble the photo’s of Captain Scott’s Terra Nova crews. To sum it up, it was my perfect debut show.

View Eudon’s Autumn/Winter 2012 collection here

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